Tuesday, April 6, 2010

Komen Affiliate Changes Name and Logo to Reflect Expanded Service Area

The Komen Milwaukee Affiliate of Susan G. Komen for the Cure® will now be known as Susan G. Komen for the Cure – Southeast Wisconsin® to better reflect the actual geographic breadth of communities we serve.

The purpose of our name and branding change is to communicate our full scope of services to the community. A full 75% of funds raised goes to local grants with programs addressing the needs of underserved women with breast cancer education, screening and access to treatment in Milwaukee, Ozaukee, Racine, Kenosha, Walworth, Washington, Waukesha and Jefferson Counties. Twenty-five percent of funds raised goes to breast cancer research at the national level.

"Our Affiliate has had a longstanding commitment to serve women in the eight-county area of Southeast Wisconsin,” says Sally Sheperdson, executive director of the Komen Southeast Wisconsin Affiliate. “We think our new name more accurately reflects who we are and where we provide support and other services.”

As part of the brand change, visitors to the current website, www.komenmilwaukee.org will be redirected to www.komensoutheastwi.org and the new logo will reflect the Southeast Wisconsin name.

One Race. One Promise. Eight Counties

Please join us for the 2010 Komen Southeast Wisconsin Race for the Cure® and help us continue the fight against breast cancer. We will e-mail Save-the- Date information to all 2009 participants to formally announce our Race date - Sunday, September 26, 2010.

Komen Race Icon

Last year was another record-breaking year with 13,050 participants, 242 corporate and community teams and nearly 1,000 survivors. Thanks to the generosity of the corporate sponsors, donors and participants, the 2009 Race raised $1,000,000.00. Seventy-five percent of these funds stay in Southeast Wisconsin to fight breast cancer through breast health education, screening and access to treatment. The remaining 25% helps to support the Komen Foundation Research Grant Program, which funds groundbreaking breast cancer research. We encourage all 2009 participants to sign up for this year’s Race and encourage friends, family and co-workers to do the same. Please visit www.komensoutheastwi.org, for more information regarding the 2010 Komen Southeast Wisconsin Race for the Cure.

The Southeast Wisconsin Affiliate of Susan G. Komen for the Cure is honored to announce that Kohl’s Department Stores will be the Local Presenting Sponsor of the 2010 Race.

Komen is excited to have the support of Kohl’s Department Stores, recognizing that the retailer‘s business platform and associate base is largely women, making this partnership so powerful.

“At a time when many companies are cutting philanthropic giving, we are in a financial position that allows us to expand our community relations programs with a new focus on women’s causes,” said Kevin Mansell, Kohl’s president, chief executive officer and chairman of the board. “As a company, we are passionate about supporting the cause and making a difference in the lives of our customers.”

Kohl’s will also sponsor the new Kids for the Cure® program at the Race this year. Watch your email for details about how you can receive a Kids for the Cure t-shirt!

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